Blog Posts

Effectiveness of the outdoor advertising

Photo by Kate Trysh on Unsplash | Aug, 26 2020

Advertising on billboard or pavement board will be effective to promote goods and form a positive image of the company. This type of advertising allows you to get a wide coverage of a potential audience in a specific location. It is effective to advertise goods and services of mass demand on outdoor boards.

When evaluating the effectiveness of placing an advertising message on such media, it is necessary to calculate the number of possible advertising contacts, taking into account the volume of the general potential audience in a specific location. To obtain such indicators, with the help of special techniques and using coefficients, the main components of the target audience are measured: pedestrian flows, flows of personal and public vehicles. Potential consumers, who do not watch TV, do not read newspapers most often pay attention to such signs.


What does gold price depend on?

Photo by Aaron Munoz on Unsplash | Aug, 14 2020

Gold is the most attractive metal of all available assets, and at the same time one of the most hated one by all traders in the world for its “unpredictability”. That is why you need to check gold price in KSA constantly.

One of the keys to understanding the functioning of the gold market is the analysis of all factors that affect its value. It is necessary to say about reserves, mining, processing, and its use in the jewelry industry, and for investment purposes.

Thus, we can conclude that the gold market is very extensive and is influenced by small companies - gold producers, investment companies, and medium ones - various banks and small investors whose share does not exceed one percent.

The last few years have been characterized by an active development of the gold market: an increasing number of participants appear who are interested in it and use it to increase their capital.


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